About Us

About us

Luther Marketing Group is a  West Midlands based Business to Business direct marketing agency. We provide a range of telemarketing, data  and consultancy services that help our clients to gain new customers, and increase revenue from their existing base.

Based upon a strong ethical foundation, we at Luther Marketing Group believe that together great people can achieve great things. We pride ourselves on  delivering a tangible return on investment for our clients.

Helping businesses of all sizes, Luther Marketing  Group work closely with clients to initially understand their short and long term business goals  & objectives and then we develop and execute a direct marketing campaign that best meets these targets.

Our Purpose

Luther Marketing Group is passionate about people and communities that they live in.

As an inclusive and employee-centric employer, we are committed to providing genuine career opportunities for all of our staff, irrespective of background and career stage. We believe that having a diverse workforce that truly reflects UK society is more than just a tick box exercise, it provides Luther Marketing Group with a competitive advantage in a highly competitive industry as we are able to draw on the skills and experience of a wide range of people.

Luther Marketing Group work closely with a range of recruitment partners who share our inclusive philosophy. These include apprenticeship and traineeship providers,  further and higher educational establishments, job centres, recruitment agencies and other organisations who share Luther Marketing Groups’ passion for workplace equality.  Some of these are included below:

Michael Melhado – Managing Director

Michael Melhado philanthropist ideals led him to create the Luther Marketing Group.

Inspired by philosophers and teachings of Dr. Martin Luther King, Michael has over 25 years of direct marketing delivery experience and is looking to share this knowledge with businesses who are looking to gain the right type of clients to suit their growth needs.

Before setting up Luther Marketing Group, Michael spent 15 years working in senior B2B client delivery roles, primary setting up and leading the  campaign delivery function. He has a proven track record and complete understanding of how direct marketing campaigns work,having been directly involved in over 1000 different campaigns. Having worked primarily in hi-technology, logistics & material handling and professional services, he has worked with world-leading companies such as ADP, Capita, Dell, Jungheinrich, Microsoft, Oracle, SAP, Samsung, XPO, and Volvo.

Michael is also a keen educationalist and prior to moving into the direct marketing field, spent 7 years working as a college IT lecturer. He is a lifetime learner and is currently undertaking a part-time professional doctorate in social practice.  

Michael’s  passion is people, developing and helping them to maximise their potential.  He is also sports enthusiast and for his sins, a supporter of Birmingham City.

View Michael’s  profile !