Outbound Lead Generation

Are you looking for a lead generation partner?

Luther Marketing Group provides a range of Business to Business (B2B) lead generation telemarketing solutions. Our team of agents is adept at engaging with the right decision-maker, in the right companies, at the right time. Utilising a consultative, unscripted approach, our agents present your offering in a way that fully engages with the prospect, thus allowing for us to gain a deeper, more meaningful understanding of their business challenges and projects.

Take a look at the simple yet effective steps of a lead generation process.

Step 1:  We find out what our clients are looking to achieve

Sounds obvious, but Luther Marketing Group works closely with our clients to ensure by the time we make that first call, we fully understand their key campaign goals and objectives. For example, we establish if our clients are looking to launching a product into a new market or are trying to increase their ‘share of wallet’ in an existing marketplace or are looking to re-engage with their existing base.

Of utmost importance to us is that we build sustainable campaigns that produce a return on investment, over the short, medium and long-term.

Step 2:  Getting the prospect list right

As this is one of the most important steps in the campaign process, the campaign management team work closely with our clients to source a database that matches their ideal client profile. We sometimes use client data or utilize the experience of our data brokerage team to source GDPR compliant data, from our data partners. Often, we utilize a mixture of both methods to find the best possible dataset.

Step 3: The briefing session

Luther  Marketing Group works with our clients to ensure that the brief they have to receive results in our agents being able to articulate their value proposition in a concise, consultative and free-flowing way.  Also, we build a thorough understanding of the decision-making unit including who identifying who is leading the evaluation, influencers, and recommenders in our pitch

Step4: Building an unscripted conversational framework

Luther Marketing Group is proud to be an unscripted B2B agency. Our management team and agents are adept at taking our clients’ value proposition and turning this into a conversational framework that fully engages the prospect

 

 

 

Step 5: The calling phase

  • We build detailed market intelligence in our pitch so that key information is recorded for analytical and refinement purposes. This includes:
    • Insight into your brand awareness within the target market
    • A full description of business pain points and projects initiatives
    • Incumbent supplier information including competitor penetration, barriers to entry and contract start and end dates
    • If applicable, an understanding of the budgetary process, whether it is approval or planning stage. If allocated, what is the agreed amount
    • Objection lists and how to overcome them

 

Step 6: Lead quality management

At Luther Marketing we believe in quality over quantity and have a thorough quality assurance and control process that ensures that our lead generation campaigns meet and exceed our clients’ expectations. From the campaign outset, we work with our clients to so that clearly define their lead criteria. Once the calling has started, our quality control procedure ensures that we close the loop on all leads generated and high standards are maintained.

 

Step 7:  Tailored Reporting

Our customized including quantitative and qualitative reports provide real insight into the calling throughout the campaign lifecycle

 

 

Our Telemarketing Services

Outbound Qualified Appointment Making

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Outbound Lead Generation

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Account Based Marketing (ABM)

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Pipeline Creation & Management

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Event Support

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Market Research

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Inbound Call Handling

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Website Lead Management

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Our Data Services

Data Validation

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Data Capture

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Health Check

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Data Management

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Data Sourcing B2B & B2C

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Consultancy

Go-to-market strategy development

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Practical support

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